This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. John A. Quelch, Professor of Business Administration at Harvard Business School
How can we help get you noticed?
Whatever your budget, Arthouse can help in your search for new business and make sure existing customers know that you're still in the game.
• Re-vamp your image.
• Smarten up your website and improve your Google ranking.
• Produce promotional postcards or emails.
• We could even copywrite targeted marketing letters.
Don't leave it to chance, don't presume you're the first company your existing customers are going to call next time.
Savvy marketers realize that it is because many marketers cut advertising spending during a recession that a recession is the best and least expensive time to gain market share through advertising…It’s well-documented how companies leverage downturns in the economy to effectively market themselves. In the 1970s, marketers like Revlon and Philip Morris increased their advertising to gain market share. Today, companies like Procter & Gamble, General Motors, Verizon, News Corp and PepsiCo all increased their first-quarter ad spending. Joelle Gropper Kaufman, MediaPost
Savvy marketers realize that it is because many marketers cut advertising spending during a recession that a recession is the best and least expensive time to gain market share through advertising…It’s well-documented how companies leverage downturns in the economy to effectively market themselves. In the 1970s, marketers like Revlon and Philip Morris increased their advertising to gain market share. Today, companies like Procter & Gamble, General Motors, Verizon, News Corp and PepsiCo all increased their first-quarter ad spending.